Sanford: Simplifying Lives with Innovation and Quality
At Sanford, we believe that simple products can bring profound changes to everyday life. More than just a business, we have become a trusted name in homes and workplaces worldwide, delivering comfort and reliability. Our mission is to provide sustainable, efficient, and high-quality electronic products that enhance daily living.
Our Philosophy: Touching Your Life Every Day
Sanford is more than a brand; it is a commitment to making life easier and more enjoyable. Our core values—quality, caring, diversity, service, and happiness—set us apart in a world driven by profit and commercialization. We strive to uphold the highest standards while creating a name that people trust and rely on.
Corporate History
Founded in 2004, Sanford Middle East DWC is headquartered in Dubai World Central, Dubai. Our expertise spans designing, manufacturing, assembling, importing, exporting, and retailing electronics and home appliances. We operate manufacturing and assembly facilities in Malaysia, China, and Hong Kong, ensuring strict quality control and innovation.
In July 2019, we expanded into the Indian market, starting in Ernakulam, Kerala. With a significant presence across the Middle East and Africa, we continue to grow, driven by our commitment to quality and customer satisfaction. Our recently opened, large-scale storage facility in Dubai further supports our expansion.
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Vision & Mission: A Commitment to Excellence
In a fast-paced world, Sanford prioritizes value and simplicity. We listen to our customers and employees, striving to enhance lives through innovative solutions. Our goal is to provide high-quality products that make everyday tasks easier while promoting sustainability and environmental responsibility.
Our Values: Sustainability Through Innovation
Sustainability Through Quality
The consumer electronics and home appliances industry is highly competitive, often prioritizing cost over quality. At Sanford, we take a different approach. With in-house manufacturing facilities, a dedicated R&D team, and rigorous quality control measures, we ensure that every product meets the highest standards.
Sustainability Through Caring
For us, business is about building relationships, not just making sales. Customers trust Sanford because of our long-lasting, high-quality products. Our goal is to be a household name synonymous with reliability.
Sustainability Through a Wide Product Range
Our extensive lineup of electronics and home appliances reflects our commitment to being part of your daily routine. From the moment you wake up to when you go to bed, Sanford products are designed to enhance every aspect of your life.
Sustainability Through Service
Customer satisfaction doesn’t end with a purchase—it begins there. Our expert customer service team ensures prompt and effective post-sale support, providing immediate solutions whenever needed.
Sustainability Through Happiness
We believe in fostering happiness—both for our customers and employees. Our seamless payment systems benefit customers, suppliers, and business partners, maintaining strong relationships across the board.
Empowering Our Team with Cutting-Edge Technology
Sanford invests in modern technology, including SAP Business One and Salesforce applications, to empower our workforce. Our efficient systems and digital tools ensure smooth operations, enhancing productivity and customer satisfaction.
At Sanford, we are more than just a brand—we are a part of your everyday life. With our dedication to quality, service, and sustainability, we continue to touch lives, every day, everywhere.
